Metrics and Analysis: Learning Journal 3
Chapter Reading This chapter reading talked about how paid advertising works in social media companies and how any digital information you have is worth a price. The scale of companies sharing information to help maximize targeted marketing was slightly surprising to me, but also something that I can see them needing to do. I have heard before that nothing in the world is ever truly free, and that is true in the case of social media. If companies like Facebook and Twitter did not advertise and sell information then they would not be making any money. I think that selling user information is not in itself cynical, but not being transparent about the information like Facebook is wrong on their part. TikTok has come under heavy fire for collecting information on its users, and since it is owned by a Chinese corporation the United States is even more concerned about it. Despite these claims, TikTok does have some transparency and allows users to request and download all the information Tik...